Compare and Contrast Remember and A Birthday by Christina Rossetti Essa

Compare and Contrast Remember and A Birthday by Christina Rossetti Christina Rossetti was born in Victorian England and grew up in the pre-Raphaelite era. Coming from a well educated family she drew influence for her poems from her surroundings and experiences. In ‘A Birthday’, she looks at the celebration of finding new love. She is overjoyed because her love is reciprocated and wants to make a new beginning with this man spending the rest of her life with him raising a family. A Birthday is filled with joy, happiness and anticipation of what life will be like with her new love. Whereas ‘Remember’ is very different; she must prepare her lifelong lover/husband for her death. The tone of joy is therefore replaced by a much sadder tone reflecting her struggle and unhappiness. Both poems are carefully structured. ‘A birthday’ is written in two verses. The first verse contains three similes and a comparative and the second uses three imperatives (raise me, carve it, work it) and in the final lines of both verses the reason for the joy and making of the room are given. Whereas ‘Remember’ is a petrarchan sonnet. It consists of many short phrases and gentle words which further illustrates the feeling of tiredness. The punctuation and lines mirror her difficulties to speak throughout the poem. In ‘A Birthday’ repletion of the phrase ‘my heart’ is used, this is to illustrate the feelings in her heart of joy, happiness and excitement that her love has been reciprocated by the one she loves. It gives the idea that her heart is the most important thing at this moment and it is affecting the actions of the rest of her body. In contrast in ‘Remember’ the word ‘remember’ is repeated to emphasise the idea that when... ...ws at first he will spend every moment thinking and grieving for her but with the gradual progression of time he may forget her from time to time; and for this he ma feel guilty. She is thinking ahead to the time when he won’t think of her in the natural flow of time which is imperceptible to him. The fact he has now accepted she is going to die she can give him instructions and talk about death and the grave in a real way. Such as the idea of darkness in the grave and how the body will decompose. She asks him to hold her in his heart and record her in his everlasting memories this compares with the idea of responsibility that comes with love which is described in ‘A Birthday’. She finally reassure him that if he does forget her he won’t be a traitor to her because she wants him to be happy and doesn’t want her death to be the end of his happiness forever. Compare and Contrast Remember and A Birthday by Christina Rossetti Essa Compare and Contrast Remember and A Birthday by Christina Rossetti Christina Rossetti was born in Victorian England and grew up in the pre-Raphaelite era. Coming from a well educated family she drew influence for her poems from her surroundings and experiences. In ‘A Birthday’, she looks at the celebration of finding new love. She is overjoyed because her love is reciprocated and wants to make a new beginning with this man spending the rest of her life with him raising a family. A Birthday is filled with joy, happiness and anticipation of what life will be like with her new love. Whereas ‘Remember’ is very different; she must prepare her lifelong lover/husband for her death. The tone of joy is therefore replaced by a much sadder tone reflecting her struggle and unhappiness. Both poems are carefully structured. ‘A birthday’ is written in two verses. The first verse contains three similes and a comparative and the second uses three imperatives (raise me, carve it, work it) and in the final lines of both verses the reason for the joy and making of the room are given. Whereas ‘Remember’ is a petrarchan sonnet. It consists of many short phrases and gentle words which further illustrates the feeling of tiredness. The punctuation and lines mirror her difficulties to speak throughout the poem. In ‘A Birthday’ repletion of the phrase ‘my heart’ is used, this is to illustrate the feelings in her heart of joy, happiness and excitement that her love has been reciprocated by the one she loves. It gives the idea that her heart is the most important thing at this moment and it is affecting the actions of the rest of her body. In contrast in ‘Remember’ the word ‘remember’ is repeated to emphasise the idea that when... ...ws at first he will spend every moment thinking and grieving for her but with the gradual progression of time he may forget her from time to time; and for this he ma feel guilty. She is thinking ahead to the time when he won’t think of her in the natural flow of time which is imperceptible to him. The fact he has now accepted she is going to die she can give him instructions and talk about death and the grave in a real way. Such as the idea of darkness in the grave and how the body will decompose. She asks him to hold her in his heart and record her in his everlasting memories this compares with the idea of responsibility that comes with love which is described in ‘A Birthday’. She finally reassure him that if he does forget her he won’t be a traitor to her because she wants him to be happy and doesn’t want her death to be the end of his happiness forever.

Public Policy Making in Zimbabwe

For the past ten years, Zimbabwe has been riddled with economic stagnation as well as being the subject of political instability, thus that been the reason  why many companies and countries have turned a blind eye as concerns investing. Once known as the bread basket of Africa, Zimbabwe has the ability to rise up again especially with the internationally accepted new government of Unity were the two major political parties, ZANU PF and MDC have come together to work as one for the betterment of the country and to fulfil the needs of the people. There has been little to no investment in Zimbabwe as many pulled out during the past decade. Foreign investment is when a company invests financially in a country abroad, whether in the form of portfolio investments which include shares, stock and bonds, or in the form of direct investment where locally based operations are owned and controlled by the foreign investing corporation. Such investments are controlled by laws known as International trade laws. International Trade law includes the appropriate rules and customs for handling trade between countries or between private companies across country borders. Most countries are part of a body that has made an agreement for trading internationally. Zimbabwe is part of several including UNICTRAL (United Nations Commission on International Trade Law), BIPPA (the Bilateral Investment Promotion and Protection Agreement) and COMESA (the common Market for Eastern and Southern Africa). Zimbabwe’s local body, governing foreign investment is the Zimbabwe Investment Authority with approval necessary from the Reserve Bank of Zimbabwe and Registrar of companies. The extract below shows the depths to which the Zimbabwean economy had fallen. Foreign Direct Investment Statistics 52. Zimbabwe Net Investment Flows 1998-2007 (US$ million) |1998 |1999 |2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 | |Direct Investment |436 |50 |16 |0 |23 |4 |9 |103 |40 |69 | |Portfolio Investment |11 |21 |-1 |-68 |-2 |4 |2 | | | | |Source: IMF, UNCTAD, Ministry of Finance However, what is common is that Africa is the one continent that most global capitalist powers compete for due to its vast resources and wealth, examples eing of Nigeria and its oil, The Congo, Zimbabwe, South Africa and Botswana for their diamonds and precious stones as well as many other aspects such as Tourism. Zimbabwe to one of the Wonders of the world, and some people like investing in tourism, but over the past decade they decided not to. Countries would have loved to do that for reasons such as the 2010 world cup but in as much as opportunities arise, if a country is not politically and e conomically stable, it becomes almost obsolete to even the most interested investors. Zimbabwe economic situation was is dismal, having the â€Å"largest peacetime drop [in GDP] ever recorded† (http://www. state. gov/e/eeb/rls/othr/ics/2009/117167. html) at roughly 50%. The Economist Intelligence Unit (in the USA) estimates that 12. 8% of the GDP dropped in just one year- 2008. The inflation rate is the highest in the world, officially estimated at about 231 million percent in July last year. Unofficially however, inflation rates of the Zimbabwean dollar are said to be hundreds of billions if not quadrillions; and this is only the tip of the ice berg. The reasons why foreigners had pulled out were because of: the instability that was brought about after the land return programme †¢ political instability – divisions between the two parties and how that affected the country †¢ Economic sanctions – these can cripple a whole economy and country †¢ the breakdown of the stock exchange †¢ the non transparency of the companies and thei r involvement with government †¢ high taxes †¢ unprofitable economic environment †¢ inflation that started in the thousands and ended in the millions †¢ the laws and regulations governing foreign investment †¢ limited protection for foreign investors in some cases †¢ corruption The biggest problem the country was facing is that the rule of law no longer exists in the country. Instead, numerous government policies were ill formed and passed. Some that totally nullifies the power of law and order and in some cases, human rights. Currency exchange is a crucial part of foreign trade, the government’s Conversion and Transfer Policies were uncertain and changed unexpectedly several times. This has put a constraint on business planning and operations and most companies would much rather not risk making great losses because of a sudden adverse change in policies. The government of Zimbabwe had been known to disregard any judgments passed against them by international arbitrators, making the country a place full of lawlessness, dangerous and too risky to invest in. For example in 2005 â€Å"a group of Dutch farmers whose farms were seized under the land reform program took their case to the International Centre for Settlement of Investment Disputes (ICSID), demanding that the Zimbabwean government honour the BIPPA between the Netherlands and Zimbabwe. Although the government â€Å"acknowledged that the farmers had been deprived of their land without payment of compensation† they disputed the US$30million claim by the farmers. A decision is yet to be reached. A policy amendment Constitutional Amendment 17, enacted in 2005, removed the right of landowners whose land had been acquired by the government to challenge the acquisition in court. To increase foreign investment the government’s priority should be to restore the rule of la w and order. Restore the people’s faith in the power and fairness of the judicial administrations and government of Zimbabwe. They can do this by honouring their agreements with other countries and renouncing past policies that contradict initial agreements. It would be messy but the country itself is already in a bad state. Righting the wrongs is therefore being an important part of reviving the nation’s economy. Nepotism, favouritism, victimization, and discrimination would have to be seen as no longer existent in the country to make investors feel once again confident and safe investing Zimbabwe. According to the ‘best available surveys’ â€Å"only 7% [700 000 people] of the nations population is employed in the formal sector,† otherwise there is 80% unemployment in the formal sector. Most qualified workers have fled the country in search of greener pastures. The government rightly expects foreign investors to maximize use of local managerial and technical personnel. But in my opinion it is the government’s responsibility to ensure that such personnel are available. Their policy making should therefore first focus on educating and catering for its people so they are available and up to international standard when foreigners come to invest and need workers. The government should make policies that direct a lot more funding into the Educational sector of the country – which was once very well respected and recognised. Those way investors would find more ready, capable and qualified locals to employ. The government should improve the health sector by injecting funds to pay doctors and nurses well. Qualified health workers flee Zimbabwe as soon as they get the chance in search of better, more consistent work environments. With well paid doctors and health personnel the country could avoid crises like the cholera outbreak in 2008 and ensure a safe physical environment. In all this however, Zimbabwe’s government has made efforts to improve foreign investment. They have created foreign trade zones and processing ports. Benefits include 5 year tax holiday, duty free importation of raw materials and capital equipment for use in the EPZ. There is a requirement to export 80% of production in these zones however so this makes the offer less attractive to foreign investors. The government should consider reducing the stipulation in order to attract more investors. After the formation of the Government of National Unity, there was increased support from the international world on how to come up with a sound political framework and policy formulation that could encourage foreign investors, and true to form, the two parties have been trying to work with each other so as to do so. South Africa and Botswana, although closer to home than the usual British and American investors, have already started investing in the mining and farming sectors, with notable billionaires such as Patrice Motsepe of South Africa playing a crucial part in the field. The goals business sector itself is pushing for: 1. Transparency in business and transactions 2. Sustainable taxes for investors 3. Regulatory laws that also work favourably for foreigners 4. Strict function and control of the 49% foreign ownership and 51% Zimbabwean ownership – where even those that are foreigners and own 49% are allowed to make Zimbabwean colleagues, their managers and CEO's for the sole issue of trust among many things. Such partnerships are being encouraged. The stock market for one is back on track, especially with the use of the US dollar and South African rand which is making the market stable and opening up the incentive of investing as there is no longer inflation after the current none use of the Zimbabwean dollar. For the mean while, it is not being used although it has not been eradicated as it will be back in use once the environment is permitting. The policies government makes should firstly, show that the country is serious about attracting foreign investment – at the moment, it looks like South Africa, Egypt, Ghana and Nigeria are the only serious ones. Countries like Botswana, Uganda and Kenya are countries that are coming up and under observation in the mean time. Secondly the policies should market Zimbabwe as aggressively as other regions of the world – because as of now there is need for a supportive business framework such as transportation and communications infrastructures, trained or trainable human resources, and equitable trade and employment practices. Thirdly they should be aimed at demonstrating to investors the opportunity cost of not investing in Zimbabwe. Previously the government has certain policies in place, formed and implemented under a dictator regime; In 2008 the government introduced an Indigenization Act that mandates, over time, 51 percent indigenous ownership of businesses. The government reserves several sectors for local investors. Under current laws, foreign investors wishing to participate in these sectors may only do so by entering into joint venture arrangements with local partners. The foreign investors are allowed to own 35 percent of the operation. The following industries face these restrictions; †¢ Agriculture/Forestry; Primary production of food and cash crops , Primary horticulture , Game, wildlife ranching and livestock, Forestry , Fishing and fish farming, Poultry farming , Grain milling , Sugar refining. Transportation; Road haulage, Passenger bus, taxis and car hire services of any kind, Tourist Transportation, Rail operations. †¢ Retail/wholesale trade; including distribution, Barber shops, hairdressing and beauty salons, Commercial photography, Employment agencies, Estate agencies, Valet services, Manufacturing, marketing and distribution of armaments, Water provision for domestic and industrial purposes, Bakery and confecti onary, Tobacco packaging and grading post auction, Cigarette manufacturing. Source: (www. nationsenclclopedia. om/economies/africa/zimbabwe/foreign-investment). . The government needs to recognise that this may not be adequate enough incentive for investors. They should therefore revaluate and review their policies in some areas to encourage foreigners to invest. The percentages given to foreigners may prove unprofitable to a large conglomerate looking to run a company based in Zimbabwe. They would rather invest in a place where returns can be maximized, and the government should therefore allow foreigners a larger percentage of the business. he Government of National Unity has taken this into consideration and opened its door to all country stakeholders in 2009 to be part of the new policy making process, this included miners, lawyers, pastors, NGO’s and many other diverse groups. This reflected the positive determination of Zimbabweans and the government to get back on rein vest itself bigger and better. Our president was quoted at a mining conference to attract foreign investors who are sceptical about Zimbabwe's respect for property rights following the disruptions on commercial farms and a raft of controversial indigenisation laws; Because it is capital intensive, the mining sector requires regional and international partners who can bring in the necessary capital,   mining technology and management expertise to complement local resources,† Mr Mugabe told about 200 foreign investors. â€Å"On its part, the government is committed to ensuring that the policy environment is stable, predictable and sufficiently attractive to guarantee investors good returns on their investment. â€Å" Investors and locals alike look forward to the growth our economy will experience because of the new policies being put in place and the effort of our Government of National Unity is making to involve all stakeholders and uphold those laws. References: ? http://allafrica. com/stories/200909180530. html ? http://www. allbusiness. com/trade-development/trade-development- ? NationsEncyclopedia. com ? www. zimtrade. co. zw ? www. zia. co. zw ? http://www. state. gov/e/eeb/rls/othr/ics/2009/117167 ? www. hg. org/trade. html ? en. wikipedia. org/wiki/United_Nations_Commision_on_International_Trade_Law

Josiah Wedgewood - Free Essay Example

Sample details Pages: 5 Words: 1400 Downloads: 8 Date added: 2017/09/24 Category Advertising Essay Type Argumentative essay Tags: Ambition Essay Success Essay Did you like this example? JOSIAH WEDGEWOOD September 17th, 2010 Josiah Wedgwood was an 18th century potter and entrepreneur whose company, Wedgwood Bentley, rose to success and fame in the mid 1700’s, despite having very little start-up capital and very few connections to break into the earthenware market. How was he able to succeed as an entrepreneur, where so many others had failed? Josiah was an innovative visionary, one who always seemed to be one step ahead of the competition, one who could see the outlined horizon rather than just the hand in front of the face. His reasons for success were not only his drive and ambition, but his innovative marketing strategies such as celebrity endorsements among the aristocrats and nobles, display rooms for his wares, â€Å"inertia selling†, and brand marketing. These and his ability to manage his company’s growth, had helped lead to his juggernaut business in the pottery industry in the 18th century, one that has continued to this day . According to Koehn, â€Å"he [Josiah Wedgwood] recognized that rising incomes in eighteenth-century Britain meant that many men and women now had more money to spend on nonessential goods such as china. He also saw that large numbers of people directed their spending toward social emulation. †(Brand New, pg. 3. ) Social emulation refers to the desire of lower classes to copy all mannerisms of the class directly above them. In recognizing this shifting consumer want (social emulation), Josiah was able to attract interest in his wares through various innovative selling, manufacturing and distribution procedures, and create a market need that only he could fill. One of his most important selling points was getting his wares to have a certain â€Å"celebrity status†, as is seen with many of today’s products, such as sports idols in Gatorade and sports apparel ads. Josiah even set the future trend for the countless celebrities nowadays, who have their own mak eup and perfume line(s) named after them. One example in Koehn’s Brand New was when, â€Å"Josiah suggested calling a set of flowerpots after the Duchess of Devonshire. These and other techniques, he said, ‘complete our notoriety to the whole Island’ and help greatly in the sale of goods both useful and ornamental, by showing that’ we are employ’d in a much higher scale than other Manufacturers. ’ (Brand New, 35. ) Knowing that the middle class would want to look and feel like they belonged to the upper class of aristocrats and nobles, Josiah planned his sales strategy towards this emulation trend, so that the middle class were able to see the quality, beauty and usefulness of his wares, and feel like they were royalty. Another famous example of Wedgwoods’ products reaching â€Å"celebrity† status was when Catherine the Great of Russia commissioned Josiah to make a china set consisting of 952 pieces. Each piece was meticu lously hand painted, using both old (i. e. expedited manufacturing processes) and new (i. e. hand-painted scenes on the china) industrial practices. The china set was presented in a showroom, displaying Josiah’s eye-appealing wares to London’s upper class. This and other showrooms became an integral part in creating the market need for both ornamental or luxury goods, which at the time only he could fill, and also to expand his customer base, domestic and later, foreign. (Brand New, 11-12) Josiah saw the importance of having these celebrity endorsements, knowing they would give his products a certain prestige among the upper class and desirability among the middle class. On the other hand, the display rooms would give potential customers a chance to look, see, and feel his wares, before they made a purchasing decision. Wedgwood was targeting the upper and middle classes with his celebrity endorsements, but what were the purposes of his showrooms? According to Koe hn, â€Å"He [Josiah] envisioned a distinct selling environment from that found in many other shops. Most eighteenth-century merchants did not devote great time or money to displaying goods†¦Wedgwood, by contrast, wanted facilities for retailing as well as premises large enough to show various table and dessert services completely set out. Such displays, as he wrote Bentley, would both attract and entertain female consumers. (Brand New, 30. ) Clearly Wedgwood saw a potential female market for his wares. Traditionally, women are the fashioners of the house, and appreciate the novel and the decorative to add beauty to their homes. Josiah most likely realized this after his marriage to Sarah Wedgwood. According to Koehn, â€Å"She [Sarah Wedgwood] helped with his experimental work, discussed commercial finances, and advised him on pottery design, helping him anticipate what women buyers wanted. Sarah suggested, for example, that he decorate the lids of transfer-printed teapots a nd sugar owls, which had previously been plain. †(Brand New, 28. ) Wedgwood greatly respected his wife and listened to her regarding his female consumers. He realized that the husbands of his female customers would listen to their spouses, much like he did, which could lead to purchase of his wares. Wedgwood paved the way for most modern day retailers, such as automobile dealerships who use showrooms to display their most eye-pleasing, highest quality cars, or furniture retailers who have fully furnished rooms to try and sell a bedroom set, kitchenette, etc. These showrooms allowed potential Wedgwood customers to examine his wares at their own pace, letting them compare different products until they found the perfect vase, china set, etc. These showrooms had other possible underlying advantages such as, the opportunity for newly acquired salesmen to train themselves and become accustomed to what Josiah’s wares could offer people. Lastly, these showrooms could provide an after-the-sale customer service. For example, in Brand New, â€Å"Wedgwood’s customers received free shipping anywhere in England and compensation for damage that occurred in transport. They also received a satisfaction-or-money-back guarantee, the first recorded example of such product support. †(Brand New, 35-36. ) Advantages of this kind of customer service include convenience and confidence. Customers who bought Josiah’s pottery knew that they wouldn’t have to travel long distances by horse to get his wares because he was willing to absorb the transportation costs and bring the product directly to the customer. Customers could also be confident that when they purchased a Wedgwood product it would arrive to them in great condition, and if any damages did occur, they would be fully reimbursed. Josiah created further convenience for his customers by participating in one of the earliest recorded examples of â€Å"inertia selling†. Koehn d escribes â€Å"inertia selling† as, â€Å"marketing to selected customers by shipping them unsolicited goods and offering them the opportunity either to purchase the items at set prices or return them to the manufacturer at no cost to themselves. †(Brand New, 32. ) Wedgwood once again set the trend for modern day mail-order book, record, and video clubs (i. e. Columbia House), many of whom use â€Å"inertia selling† in combination with a sales catalogue. According to Athineos, â€Å"Wedgwood wasn’t shy. He was the first pottery manufacturer to impress his own name in clay on the bottom of his pots. †(Forbes, 360-363) This created brand equity for Wedgwood Bentley and further increased the confidence of his customers because with Josiah’s name engraved, customers always knew what they were getting: Wedgwood’s skillfully crafted wares, of the highest quality and most aesthetic beauty. It also built awareness in his target markets (n obility and the middle classes), creating a certain prestige and brand loyalty among them. In conclusion, Josiah Wedgwood was one of the world’s finest entrepreneurs and innovators. His celebrity endorsements, although costly in time and money, proved to be invaluable in propelling Wedgwood Bentley to the top of the upper class market, which in turn led to his dominance among the middle class market (who had the desire to socially emulate the upper class) and set the trend for many of the celebrity endorsements we view today. His innovative marketing practices such as, display rooms and his various selling techniques (i. . â€Å"inertia selling†), are still seen today through companies like auto dealerships and book/video clubs such as Columbia House. His marketing strategy was impressive when you think about the limited amount of start-up capital and few business connections he had. It is quite a feat to manage such a high scale operation, especially during a time when transportation was limited to horse and boat, no fax-machines or telephones were available, and the technology we have in today’s manufacturing plants wasn’t present. Don’t waste time! Our writers will create an original "Josiah Wedgewood" essay for you Create order

Nursing Theory Of Ramona T. Mercer Maternal Role Attainment

Nursing Theory of Ramona T. Mercer: Maternal Role Attainment - Becoming a Mother The purpose of this paper is to explore the relationship between the role of the labor and delivery nurse to the â€Å"maternal role attainment - becoming a mother† model. The model (MRA) was proposed by nursing theorist Ramona T. Mercer in 1991 to guide nurses in implementing the nursing process while providing care to the non-traditional mother. Revised in 1995 to â€Å"Becoming a Mother†, this model soon proved useful for nurses to access, concentrate on, and attend to the needs of all new mothers. New mothers experience various stressors such as an ill infant, their own health, financial strains, and postpartum depression. This model is evidenced- based and incorporates the four global nursing concepts into it. The importance of this model is the provisions it makes for mother-infant bonding that affects the health and development of individuals and families throughout the lifespan (Role Attainment, 2005). For the professional nurse in labor and delivery, the m odel has significant use aiding the impact that labor and delivery nurses have on new mothers perceiving and attaining their maternal role. Personal Background of Ramona T. Mercer Mercer born October 4, 1929, obtained her nursing degree at the young age of 21 from St. Margaret’s School of Nursing in Montgomery, Alabama. Mercer spent her first 10 years as a nurse working in pediatrics and obstetrics. Following this, she obtained herShow MoreRelatedThe s Nursing Theory : Maternal Role Attainment1321 Words   |  6 PagesRamona T. Mercer’s Nursing Theory: Maternal Role Attainment Tiffany A. Walter Benedictine University Ramona T. Mercer’s Nursing Theory: Maternal Role Attainment Ramona Mercer is a well-known nursing theorist who specializes in nursing of the mother and child. Ramona Mercer developed a theory that helps a mother bond with her child/children. This theory is called the Maternal Role Attainment Theory. Bonding between a mother and her child is very important in the development andRead MoreMaternal Role : Becoming A Mother1743 Words   |  7 PagesMaternal Role Attainment- Becoming a Mother: Ramona T. Mercer Ramona T. Mercer has been an influential theorist; whose middle range theory has been implemented in nursing more focused on maternity and child. (Masters, 2015 p.284) Keeping in mind that this is a middle range theory it maintains the variables to a minimum and its application to the real world allows its concept to be tested. This theory emphasizes on the interaction and evolving process of a mother and her new infant and the role theyRead MoreBonding : Maternal Infant Attachment And The Maternal Role Attainment Theory1707 Words   |  7 Pagesblock of a theory. Concepts are necessary components of a phenomenon, which are used to comprehend and be synthesized into a theory or paradigm. (McEwen, M. Wills, E.M.) According to McEwen Wills concept exploration, concept clarification, and concept analysis are three strategies described by Meleis in 2012. These are used in nursing theory, research and practice to develop conceptual meanings. (McEwen, M. Wills, E.M.) This concept exploration paper will focus on Bonding: maternal-infantRead MoreThe Science Of Nursing, Nurses, Doctors, And Nurses2053 Words   |  9 Pages  Ã‚   Nursing theories are a standardized and systemic delivery of a set of claims that are related to various questions in the discipline of nursing, and they are used to explain phenomenon in the field. The science of nursing is focused around the notions of person, health, environment, and nursing.   Theories serve to guide nurses through the steps of assessment, interventions, and evaluation of nursing care. Ramona T. Mercer’s Maternal Role Attainment Theory (MRA), is a Mid-Range Nursing theoryRead MoreHistorical Development of Nursing Essay4338 Words   |  18 PagesHistorical Development of Nursing Timeline Create a 700- to 1,050-word timeline paper of the historical development of nursing science, starting with Florence Nightingale and continuing to the present. Format the timeline however you wish, but the word count and assignment requirements must be met. Include the following in your timeline: †¢ Explain the historical development of nursing science by citing specific years, theories, theorists, and events in the history of nursing. †¢ Explain the relationship

Cyber Bullying And Its Effects - 1411 Words

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Ann Frisen in the article , â€Å"Cyber-bullying: A Growing Problem† states, â€Å"This type of bullying can be more serious than conventional bullying. At least with conventional bullying the victim is left alone on evenings and weekends† (ScienceDaily). What exactly is ‘cyber-bulling’? The author of the article, â€Å"What is Cyberbullying: Bullying Comes Home† explains it as, â€Å"any harassment that occurs via the Internet† (Hardcastle). Cyber-bulling messages can be communicated through text, e-mails, instant messaging, web pages, blogs, chat rooms, or any other information communication technologies. For example, Michigan’s assistant attorney general, who is a grown adult, has been harassing the University of Michigan’s openly gay student body president. Andrew Shirvell, assistant Michigan attorney general, created a blog in April of 2010 targeting Chris Armstrong, University of Michigan’s student body president. 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The term bullying is usually defined as aggression that is intentionally carried out by one or more individuals and repeatedly targetedRead MoreCyber Bullying And Its Effects1146 Words   |  5 PagesCyber bullying as defined by (Mason, 2008, p, 325) is â€Å"an individual or a group wilfully using information and communication involving electronic technologies to facilitate deliberate and repeated harassmen t or threat to another individual or group by sending or posting cruel text and/or graphics using technological means†. 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Approximately 52% of children have reported being cyber bullied at one point, or another*. While this number may not seem catastrophic, this statistic is based only on the instances of cyber bullying that have been reported. The reality is that there are many more children who have been cyber bullied, and did not tell anyone that it was happening to them. AnotherRead MoreCyber Bullying And Its Effect On Society Essay1396 Words   |  6 PagesIntroduction There are two specific types of bullying. Bullying in itself and cyber bullying are two of the worst and most aggressive behaviors teenagers are involved in these days. No matter how this problem comes about or what process individuals go through to get to this point, it is an irresponsible yet dangerous form of action. Bullying in any form can cause harm to the victim, even death. Making a choice to be a bully is like that of building a bad character for one’s self. Definition CentersRead MoreCyber Bullying And Its Effects On Society1283 Words   |  6 Pagesis also now being used to cause harm to people. Cyber bullying differs from traditional physical bullying, because it occurs through emails, texts, or social media. The person behind the computer can remain anonymous because the internet allows individuals to make up false information. Negative effects, such as depression, suicide, and anxiety are some factors resulted in cyber bullying. There is a strong emotional impact caused by cyber bullying due to the lack of remorse demonstrated online.Read MoreThe Eternal Effects of Cyber Bullying1196 Words   |  5 Pageslends itself to advancements such as cyber bullying, allowing predators of all ages to interrupt what should be the safe haven in life; home. The eternal effects of cyber bullying on the victim and their families is potentially fatal as pointed out in the May 2013, Journal of Youth and Adolescence article by, published authors and psychology graduate’s in adolescent studies, Brett Litwiler and Amy Brausch. The article not only identifies this form of bullying as a problem but Litwiler and BrauschRead MoreCyber Bullying And Its Effects On Its Victims1651 Words   |  7 Pagesin it, especially cyber bullying. With the rise in the use of technology, digital culture and anonymity, cyber bullying has become a prominent issue that can have negative psychological effects on its victims through the power of these technological advances. This new 21st century term is derived from standard physical bullying has become a prominent and revolving issue as cellphone, texting and social media sites take away one’s privacy by causing harmful psychological effects on its victims (Siegel

Social Influences Impact Product and Brand Purchase Decision

Question: Discuss aboutt the Social Influences Impact Product and Brand Purchase Decision. Answer: The company that we will take up for this assignment is Woolsworth Supermarket, a retail super market chain that is the largest retail chain in Australia majorly selling grocery and vegetables but side by it is also selling other products like DVDs etc. and has its own range of products too. Together it has captured nearly 80% of the Australian market. The major products being sold are the grocery items with the belief that they are selling fresh healthy food to their customers straight from the farmers (Wools-Worth Group). The super-market has largely selling the chain of grocery items with its concentration mainly on food items that are unprocessed like fresh vegetables and fruit directly from the farmers field. It has used acquisition and loyalty programs in past to expand its base of customers. Being one of the pioneering retail chains it has used the demographics, taste and culture of the Australians to achieve an unequal high growth trajectory as compared to its competitors. Australian cuisine includes a lot of sea-food and locally available meat of kangaroos, beef and sheep. With dairy also emerging as a main part of farming the various products produced from it has also entered in the diet of the Australians. Fruits are grown everywhere in the country and constitute a major part of diet with certain fruits considered special. In the staple diet wheat, sugarcane and other grain crops are grown intensively in Australia. With immigration from Europe and Asian countries diversity in the cuisine has been creeping continuously and it cant be denied that Australia which was dwelled 60000 years ago by the aboriginals and later by out-laws had over a time-frame with its rich mineral deposits and high rate of immigration has also led to absorption of change in the taste, preferences, diet of the Australians. (Garret, Johnny, 2014) If we really, based on the analysis of society of Australia, would like to identify two peculiar societal culture values it will be (Kotler, Philip et al) High absorption index: Its capacity to allow people from different back-grounds and different nations to live and co-exist peacefully without any bias under the aegis as a commonwealth country with full traditional and societal structure of a developed-colony. Low Connectivity: Australians identify themselves very less with their country and high growth or exceptional capabilities are seen with awe. They are persons who would like to live a life in an ordinary way and would want a society of equal values and standards. With this if we analyze how the two identified societal factors should be inculcated in themarketing strategy of the organization Woolsworth, we would have to keep in mind that we are dealing with the people who can easily change their societal values and belief both publicly and privately what technically we can call internalized social values and this will allow that immigrants strong bonding to their values will allow mix of both and with frequent it would allow a change in the taste too. In short we will see that a wide range of products can be brought on the shelf of store and sold successfully as the absorption of new things so great. So quality will prevail and length of time and branding wont matter much. Woolsworth has used the concept of freshness as stated to sell its product which is a hygiene factor necessary for the Australians in terms when they select product. If we now go on to price and people it can be easily seen that they do not intend to go for something which is being sold on hiked attributes as being against the societal norms listed under low connectivity and they prefer a moderate healthy life-style so the product-shelf should be optimized on price. Promotions on loyalty and rewards will definitely allow the organization to retain and also to expand its base but more than that it needs to market itself on the fact that it has to be associated with hygiene factor than the motivational factor due to its cultural dilemma which arises due to weak link to branding or image. (Robbins et al) In next few lines we will consider 7Ps namely price, place, promotion, people, product, physical environment and processes and relate it to the associated targeted market segments and in-process would like to create a viable strategy-map of the same too. Places all over Australia are rich in resources be it land or other natural resources so anything that connects the nature and price will go with such a place. We can bet that the fellowmen will prefer road-side unknown vendors rather than high-class expensive hotels. To go for it they will not go for motivational factors and would prefer a life less ordinary with hygienic available food free from chemicals and easily available which makes the tagline of the organization apt. If we see consumer behavior here these are easily driven customers and would go for cheap fresh quality easily available objects and would avoid any deviations in their choices to stand out as distinct (James et al). They would choose time-tested products which at present goes in favor of the organization we are discussing seeing it is a century old. To test for the new products lined up with their positioning and segmentation we can consider that we see that they are not motivated to buy any new products but will go quality and ease and also trust-factor which will come through word of mouth or their experience accidentally or due to some other reason. One way to decide which new products will go in the market there is a need to study the current immigration patterns closely as it has been seen from the past that as the composition of population, on their ethnicity, has changed the pattern of consumption has changed too. Right now if we see the trend Asians are coming in in more and more numbers so Asian foods and products should come up as a new product line in the company (Ohmae, Kenichi). In a nutshell we are discussing a country where people have weak social attachments and have extensive taste for diverse natural resources and cuisines which are changing with always-changing demographic reality. Motivational levels are low and hygiene is considered utmost with little or no bias. Competitive spirit is less and emphasis is on quality which has led to life less known but well dwelled. And for this organization to survive it has to bring in the quality in its sell with trust-factor kept at all time high to enable high-parallel growth channels. References Kotler, Philip, Keller, Kevin Lane, Koshy, Abraham, Jha, Mithileshwar, Marketing Management, 13th edition, Pearson Education Robbins, Stephen P., Judge, Timothy A., Sanghi, Seema (2009). Organizational Behavior, 13th Edition, Pearson Prentice Hall Cooper, Donald R. Schindler, Pamela S (2009). Business Research Method, 9th Edition Tata McGraw Hill Ohmae, Kenichi (2013). The Mind of the Strategist: The Art of Japanese Business, 16th Edition Tata McGraw Hill Wools-Worth Group (2017). retrieved on 18 April 2017 from https://www.woolworthsgroup.com.au/ Garret, Johnny (2014). Australias 10 Top favourite Dishes, Retrieved on 18 April 2017 from https://www.jamieoliver.com/news-and-features/features/australias-favourite-dishes/ Kart, Optima (2013). Optima Kart, Retrieved on 18 April 2017 from https://optimakart.wordpress.com/2013/06/01/the-7ps-7cs-in-marketing/ James, Muriel, Jongeward, Dorothy. (1978). Born To Win, Addison-Wesley Publishing Company Penrose, John M.. Rasberry, Robert W., Myers, Robert J.. Business Communication for Managers. 5th Edition Cengage Learning Winston, Wayne L. (2011). Microsoft Excel 2010: Data Analysis and Business Modelling. PHI Learning Pvt. Ltd.

The Rise of Civilization in the Middle East and Africa Essay Example

The Rise of Civilization in the Middle East and Africa Essay The first full civilization emerged by 3500 B. C. in the Tigris-Euphrates valley in the Middle East. Relatively soon thereafter civilization developed along the Nile in Egypt, and later spread to other parts of the Middle East and one region in Africa. The advent of civilization provided a framework for most of the developments in world history. Additionally, the specific early civilizations that arose in the Middle East and Africa had several distinctive features, in political structure and cultural tone, for example. These features secured the evolution of these societies until the partial eclipse of he river-valley civilizations after about 1000 B. C. The early civilizations in the Middle East and North Africa served as generators of a number of separate and durable civilization traditions, which can still be found in civilizations around the Mediterranean, in parts of Europe, and even across the Atlantic. Both of these early civilizations formed around major rivers the Tigris an d Euphrates in Mesopotamia and the Nile in northeastern Africa. Explaining how civilizations emerged in the Middle East and then Africa requires a reminder of the conditions that contributed to change after 4000 B. C. and a ore precise definition of civilization. Once that is done, we can turn to the characteristics of Mesopotamian civilization, from its origins around 3500 B. C. until it experienced an important period of disunity around 1000 B. C. Next comes Egypt, the worlds second civilization in time, which again can be traced until about 1000 B. C. The two early civilizations had very different cultures and political structures reflecting their very separate origins. By 1000 B. C. both of these two early civilizations produced offshoots in eastern Africa, southern Europe, and additional centers in the Middle East. These smaller centers of civilization made important contributions of their own, for example, the monotheistic religion created among the Jewish people in Palestine. Early Civilization In Mesopotamia Even the technological innovations that shaped the context for the rise of civilization took many centuries to win full impact. Soon after 4000 B. C. however, conditions were ripe for a final set of changes that constituted the arrival of civilization. These changes were based on the use of economic surplus and the growing needs of a coordinated regional network of villages. The Sumerians The scene for the first civilization was the northeastern section of what we today call the Middle East, along the great rivers that led to the Persian Gulf. The agents were a newly-arrived people called the Sumerians. The first civilization developed in a part of the Middle East slightly south of the hilly country in which the first agricultural villages had emerged several thousand years earlier. Between the northern hills and the deserts of the Arabian peninsula, running from the eastern Mediterranean coast to the fall plain of the Tigris and Euphrates rivers, lies a large swath of arable land called the Fertile Crescent. We will write a custom essay sample on The Rise of Civilization in the Middle East and Africa specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Rise of Civilization in the Middle East and Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Rise of Civilization in the Middle East and Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The rivers rise in the spring, depositing immensely fertile soil. Rainfall was scant in the region, so as population pressure increased, farming communities began to find ways to tame and use the rivers through irrigation ditches. Construction of the ditches required improved tools that were not available much before 4000 B. C. , and from that point onward developments in the region were swift. Irrigation plus the fertility of the Tigris-Euphrates region generated substantial food surpluses promoting population growth and village expansion, as well as increasing trade and specialization. The region was vulnerable in one respect: It was so flat that it was open to frequent invasion. By 3500 B. C. farmers in Mesopotamia, as the Tigris-Euphrates region is also called, were benefiting not only from rich agriculture, but also from flourishing pottery and obsidian tool production. The wheel had been introduced, and community coordination was steadily improving to support the irrigation network. The final boost toward establishing civilization was provided by the Sumerians, a people who had migrated into the area from the north around 4000 B. C. They settled in an area of about 700 square miles where they mixed with ther local races in a pattern of cultural mingling that has remained characteristic of the region. Sumerian culture early developed important religious values with centers of pilgrimage and worship. Well before 3000 B. C. many of these centers were provided with elaborately decorated temples, built with mud brick. Sumerians were impressed with the power of grim gods who ultimately controlled human destiny. Sumerian Culture And Politics Into this rich economy and culture writing the most important invention between the advent of agriculture and the age of the steam engine was introduced around 3500 B. C. The Sumerian invention of writing was probably rather sudden, based on new needs for commercial, property, and political records including a celebration of the deeds of proud local kings. Writing was preceded by the invention of clay cylinder seals, on which little pictures of objects could be recorded. The earliest Sumerian writing simply evolved from these pictures baked on clay tablets, which were turned into symbols and gradually transformed into phonetic elements. The early Sumerian alphabet set of symbols representing sounds may have had as many as 2000 symbols derived from the early pictures. Before long writers began to use more bstract symbols to represent sounds which allowed Sumerians and their successors to reduce the alphabet to about 300 symbols. Sumerian writers used a wedge-shaped stick to impress the symbols on clay tablets. The resulting writing is called cuneiform, meaning wedge shaped, and it was used for several thousand years in the Middle East for many differ ent languages. Cuneiform writing was difficult to learn, so specialized scribes monopolized most of it, but the Sumerians in fact believed that every object in nature should have a separate name to assure its place in the universe; knowing the name gave a person some power over the object. Writing, in other words, quickly took on essentially religious purposes, allowing people to impose an abstract order over nature and the social world. Sumerian civilization lasted intact until about 2000 B. C. Its political organization was based on tightly organized city-states, where the agricultural hinterland was ruled by an urban-based king who claimed great authority. In some cases local councils advised the king. One of the functions of Sumerian states was to define boundaries, unlike the less formal territories of precivilized villages in the region. The government helped regulate religion and enforce its duties. It also provided a system of courts for justice. Kings were originally war leaders whose leadership of a trained army in defense and war remained vital in Sumerian politics where fighting loomed large. Kings, the noble class, and the priesthood controlled considerable land. Slaves, conquered in wars with nearby tribes, were used to work this land. Sumerian political and social organization set up traditions that would long endure in this region. City-state government established a tradition of regional rule, that would often be overlaid by larger empires but would frequently return as the principal organizational form. The reliance on slaves was maintained in the economy of many successor civilizations. Use of slaves along with the lack of natural barriers to invasion help explain recurrent warfare, for war was often needed to supply labor. At the same time, slavery in the Middle Eastern tradition was a variable condition, and many slaves were able to earn their own keep and even buy their freedom. The Sumerians, aided by regional political stability and the use of writing, added to their regions economic prosperity. Agriculture gained as farmers learned how to cultivate date trees, onions, and garlic. Oxen were sed to pull plows, donkeys to carry goods. Wheeled carts helped transport goods as well. The Sumerians introduced the use of fertilizer and adopted silver as a means of exchange for buying and selling. Major cities expanded one city reached a population of over 70,000 with substantial housing units in rows of flat-roofed, mud-brick shops and apartments. More commonly, cities contained as many as 10,000 people. The Sumerians improved the potters wheel, which expanded the production of pottery. Because of the skill level and commercial importance involved, men began to take the trade away from women. The Sumerians also invented glass. Trade expanded to the lower Persian Gulf and to the western portion of the Middle East along the Mediterranean. By 2000 B. C. the Sumerians had trading contacts with India. The Sumerians also steadily elaborated their culture, again using writing to advance earlier forms. By about 2000 B. C. they managed to write down the worlds oldest story, the Gilgamesh epic, which went back at least to the 7th millennium B. C. in oral form. Gilgamesh, a real person who had ruled a city-state, became the first hero in world literature. The epic describes a great flood that obliterated humankind except for a favored family who urvived by building an ark and producing descendants who formed a new race of people. The overall tone of the epic and of Sumerian culture (perhaps reflecting the frequently disastrous floods of the region) was somber. Gilgamesh does great deeds but constantly bumps up against the iron laws of the gods, ensuring human failure as the gods triumph in the end. The heroes, the wi se men, like the new moon have their waxing and waning. Men will say, Who has ever ruled with might and with power like Gilgamesh? As in the dark month, the month of shadows; so with-out him there is no light. O Gilgamesh, this was the meaning of your dream. You were given the kingship, such was your destiny; everlasting life was not your destiny . . . Gilgamesh, why do you search? The life you seek you will never find. When the gods created the world, they made death a part of human fate. Along with early literature, Sumerian art developed steadily. Statues and painted frescoes adorned the temples of the gods, and statues of the gods decorated individual homes. Sumerian science aided a complex agricultural society, as people sought to learn more about the movement of the sun and stars thus founding the science of astronomy and to improve their athematical knowledge. The Sumerians employed a system of numbers based on units of 12, 60, and 360, which we still use in calculations involving circles and hours. They also introduced specific systems, such as charts of major constellations, that have been used for 5000 years in the Middle East and through later imitation in India and Europe. In other words, Sumerians and their successors in M esopotamia created patterns of observation and abstract thought about nature on which a number of later societies, including our own, still rely. Religion played a vital role in Sumerian culture and politics. Gods were associated with various forces of nature. At the same time gods were seen as having a human form and many of humanitys more disagreeable characteristics. Thus the gods often quarreled and used their power in selfish and childish ways which made for interesting stories but also created a fear that the gods might make life difficult and hard to control. The gloomy cast of Sumerian religious ideas also included an afterlife of suffering an original version of the concept of hell. Because gods were believed to regulate natural forces such as flooding in a region where nature was often harsh and npredictable, they were more feared than loved. Priests played a central role because of their responsibility for placating the gods through proper prayers, sacrifices, and magic. Priests became full-time specialists, running the temples and also performing the astronomical calculations necessary to run the irrigation systems. Each city had a patron god, and erected impressive shrines to please and honor this god and other deities. Massive towers, called ziggurats, formed the monumental architecture for this civilization. Prayers and offerings to prevent floods as well as to protect good health were a vital art of Sumerian life. Sumerian ideas about the divine force behind and within natural objects in rivers, trees, and mountains were common among agricultural peoples. A religion of this sort is known as animism. More specifically, Sumerian religious notions, notably their ideas about the creation of the earth by the gods from a chaos of water and about divine punishment of humans through floods, continue to have force in Jewish, Christian, and Muslim cultures, all of which were born much later in the Middle East. Sumerian activities in trade and war spread beyond the regional limits of the civilization in the Middle East. The adoption of portions of the Gilgamesh tale in later literature such as the Jewish Bible developed well to the west of Sumer. Even after Sumer itself collapsed, the Sumerian language was still used in religious schools and temples, showing the power of this early culture and its decidedly religious emphasis. What Civilization Meant The emergence of the worlds first civilization in Sumer brought to fruition the key features of this form of organization. Sumerian society certainly met the basic criterion of civilization in that it built on fairly regular economic surpluses. Sumerian farmers produced enough that they could e taxed in order to support a small but crucial number of priests and government officials. They produced enough to allow some trade and specialization, thus encouraging groups of artisans and merchants who did not farm. The Sumerian economy also stretched out along the great irrigation systems of the Tigris-Euphrates. One of the tasks of regional government was to elaborate and maintain these systems: regional coordination was thus a vital feature. The advent of civilization in Sumer also involved additional innovations building on the key features of surplus and coordination: the creation of ities beyond the scope of individual centers, such as Jericho, where at least several thousand people lived and considerable specialization developed; and the invention of writing. While these innovations were not found in all civilizations, they were vital in Sumer and other early centers such as Egypt and the Indus River. The Importance Of Cities In Middle-Eastern agricultural civilization (all civilizations were fundamentally agricultural until about 200 years ago), most people did not live in cities. The cities that existed were crucial, however, because they amassed wealth and power; allowed relatively easy exchange of ideas, ncouraging intellectual and artistic changes; and promoted further specialization in manufacture and trade. Early Middle-Eas tern cities radiated considerable influence and power into surrounding countrysides. Cities also relied on broader attributes of civilization, the most notable being relatively extensive trade and political organization. Cities could not be founded until the Middle East produced a significant agricultural surplus above what farmer families needed to live on and had groups merchants to organize trade that brought food to the city and carried urban-made goods to the countryside and other cities. Cities could not be founded until there was a sufficiently solid political organization a government, with some recognized legitimacy, and some full-time officials that could run essential urban services, such as a court system for disputes, and help regulate the relationship between cities and the countryside. Saying that early Middle-Eastern civilizations were based on cities, then, even when most people remained in the countryside as agricultural producers, is partly saying that civirizations had generated more elaborate trade and political structures than initial agricultural societies had managed. This helps explain, also, why civilizations generally covered a fairly wide area, breaking out of the localism that described the economics and political activities of the initial agricultural communities. The Importance Of Writing The second key ingredient that emerged in the Middle East after 4000 B. C. was the invention of writing. Some historians and anthropologists urge against focusing too much on the development of writing, because concentrating only on this aspect, albeit important, can leave out some civilizations, such as the civilization of the Incas in the Andes region of South America, that produced ignificant political forms without this intellectual tool. We now appreciate the sophistication societies can attain without writing, and rate the division of early human activities between hunting and gathering and agriculture as more fundamental than the invention of writing. Writing was a genuinely important development even so. Societies with writing can organize more ela borate records including the lists essential for effective taxation. Writing is a precondition for most formal bureaucracies which depend on standardized communication and the ability to maintain some documentation. Societies with writing can also organize a more elaborate intellectual life because of their ability to record data and build on past, written wisdom. For example, it is no accident that with writing many early civilizations began to generate more formal scientific knowledge. Societies before the development of writing typically depended on poetic sagas to convey their value systems, with the poetry designed to aid in memorization. With writing, the importance of sagas such as Gilgamesh might at first have continued but usually the diversity of cultural expressions soon increased ith other kinds of literature supplementing the long, rhymed epics. Some experts argue that the very fact of becoming literate changes the way people think encouraging a greater sense that the world can be understood by organized human inquiry as opposed to a belief in whimsical magical spirits. Writing, in other words, can produce more abstract religious thinking and also secular thinking that seeks to des cribe nature and human affairs in nonreligious terms. Writing, like the existence of cities, certainly helps explain how civilizations could develop more extensive trading and political systems than hose of most earlier agricultural societies. As a basis for even small bureaucracies and as a basis of record-keeping for merchant dealings beyond purely personal contacts writing played a considerable role in extending the geographical range of key civilizations and in developing new forms of economic and political organization. It is vital to recognize, however, that the advent of writing in the early history of civilizations also created new divisions within the population, for only a small minority of people mainly priests, scribes, and a few merchants had time to master writing skills. Kush And The Eastern Mediterranean Toward the end of the early civilization period, a number of partially separate civilization centers sprang up on the fringes of the civilized world in Africa and the Middle East, extending also into parts of southern Europe. These centers built heavily on the achievements of the great early centers. They resulted from the expansion efforts of these centers, as in the Egyptian push southward during the New Kingdom period and from new organizational problems within the chief centers themselves; in the Middle East, separate societies emerged during the chaotic centuries following the collapse of the Hittite empire. Kush And Axum: Civilization Spreads In Africa The kingdom of Kush sprang up along the upper (southern) reaches of the Nile. Kush was the first African state other than Egypt of which there is record. This was a state on the frontiers of Egyptian activity, where Egyptian garrisons had been stationed from time to time. By 1000 B. C. it emerged as an independent political unit, though strongly influenced by Egyptian forms. By 730 B. C. , as Egypt declined, Kush was strong enough to conquer its northern neighbor and rule it for several centuries, though this conquest was soon ended by Assyrian invasion from the Middle East. After this point the Kushites began to push their frontiers farther south, gaining a more diverse African population and weakening the Egyptian influence. It was at this point that the new capital was established at Meroe. Kushites became skilled in iron use and had access to substantial African ore and fuel. The use of iron tools extended the area that could be brought into agriculture. Kush formed a key center of metal technology in the ancient world, as a basis of both military and economic strength. Kushites developed a form of writing derived from Egyptian hieroglyphics (and which has not yet been fully deciphered). They established a number of significant cities. Their political organization, also derived from Egypt, emphasized a strong monarchy with elaborate ceremonies based on the belief that the king was a god. Kushite economic influence extended widely in sub-Saharan Africa. Extensive trade was conducted with people to the west, and this trade may have brought knowledge of iron making to much of the rest of Africa. The greatest period of the kingdom at Meroe, where activities centered from the early 6th century onward, lasted from about 250 B. C. to A. D. 50. By this time the kingdom served as a channel for African goods animal skins, bony and ivory, gold and slaves into the commerce of the Middle East and the Mediterranean. Many monuments were built during these centuries, including huge royal pyramids and an elaborate palace in Meroe. Much fine pottery and jewelry were produced. Meroe began to decline from about A. D. 100 onward and was defeated by a kingdom to the south, Axum, around A. D. 300. Prosperity and extensive political and economic activity did not end in this region, but extended into the formation of a kingdom in present-day Ethiopia. The outreach of Kush is not entirely clear beyond its trading network set p with neighboring regions. Whether African peoples outside the Upper Nile region learned much from Kush about political forms is unknown. Certainly there was little imitation of its writing, and the region of Kush and Ethiopia would long remain somewhat isolated from the wider stream of African history. Nevertheless, the formation of a separate society stretching below the eastern Sahara was an important step in setting the bases for technological and economic change throughout much of upper Africa. Though its achievements flow less fully into later African development, Kush holds for Africa what Sumer chieved for the Middle East it set a wider process of civilization in motion. The Mediterranean Region Smaller centers in the Middle East began t o spring up after about 1500 B. C. Though dependent on the larger Mesopotamian culture for many features, these centers added important new ingredients and in some cases also extended the hold of civilization westward to the Asian coast of the Mediterranean. The smaller cultures also added to the diversity of the Middle East, creating a varied array of identities that would continue to mark the region even under the impetus of later empires, such as Rome, or the sweeping religion of Islam. Several of these smaller cultures proved immensely durable and would influence other parts of the world as well. The Jews The most important of the smaller Middle Eastern groups were the Jews, who gave the world one of its most influential religions. The Jews were a Semitic people (a population group that also includes the Arabs). They were influenced by Babylonian civilization but also marked by a period of enslavement in Egypt. They settled in the southeast corner of the Mediterranean around 1600 B. C. , probably migrating from Mesopotamia. Some moved into Egypt where they were treated as a subject people. In the 13th century B. C. , Moses led these Jews to Palestine, in search of a homeland promised by the Jewish God, Yahweh. This was later held to be the central development in Jewish history. The Jews began at this point to emerge as a people with a self-conscious culture and some political identity. At most points, however, the Jewish state was small and relatively weak, retaining independence only while other parts of the Middle East were disorganized. A few Jewish kings were able to unify their people, but at many points the Jews were divided into separate regional states. Most of Palestine came under oreign (initially Assyrian) domination from 722 B. C. onward, but the Jews were able to maintain their cultural identity and key religious traditions. Monotheism The distinctive achievement of the Jews was the development of a strong monotheistic religion. Early Jewish leaders probably emphasized a particularly strong, creator god as the most powerful of many divinities a hierarchy not uncommon in animism but this encouraged a focus on the father God for prayer and loyalty. By the time of Moses, Jews were urged increasingly to abandon worship of all other gods and to receive from Yahweh the Torah (a holy Law), he keeping of which would assure divine protection and guidance. From this point onward Jews regarded themselves as a chosen people under Gods special guidance. As Jewish politics deteriorated due to increasing foreign pressure, prophets sprang up to call Jews back to faithful observance of Gods laws. By the 9th century B. C. some religious ideas and the history of the Jews began to be written down in what would become the Jewish Bible (the Old Testament of the Christian Bible). Besides the emphasis on a single God, Jewish religion had two important features. First was the idea of an overall divine plan. God guided Jewish istory, and when disasters came they constituted punishment for failures to live up to divine laws. Second was the concept of a divin ely organized morality. The Jewish God demanded not empty sacrifices or selfish prayers, but righteous behavior. God, though severe, was ultimately merciful and would help the Jews to regain morality. This system was not only monotheistic but also intensely ethical; God was actively concerned with the doings of people and so enjoined good behavior. By the 2d century B. C. , these concepts were clearly spelled out in the Torah and the other writings that were formed into the Old Testament of the Bible. By their emphasis on a written religion the Jews were able to retain their identity under foreign rule and even under outright dispersion from their Mediterranean homeland. The impact of Jewish religion beyond the Jewish people was complex. The Jews saw Gods guidance in all of human history, and not simply their own. Ultimately all peoples would be led to God. But Gods special pact was with the Jews, and there was little premium placed on missionary activity or converting others to the faith. This limitation helps explain the intensity and durability of the Jewish faith; it also kept the Jewish people a minority ithin the Middle East though at various points substantial conversions to Judaism did spread the religion somewhat more widely. Jewish monotheism, though a landmark in world religious history, is noteworthy for sustaining a distinctive Jewish culture to our own day, not for immediately altering a wider religious map. Yet the elaboration of monotheism had a wide significance. In Jewish hands the concept of God became less humanlike, more abstract a basic change not only in religion but in overall outlook. Yahweh had a power and a planning quality far different from the attributes of the traditional gods of the Middle East or Egypt. The gods, particularly in Mesopotamia, were whimsical and capricious; Yahweh was orderly and just, and individuals could know what to expect if they adhered to Gods rules. The link to ethical conduct and moral behavior was also central. Religion for the Jews was a system of life, not merely a set of rituals and ceremonies. The full impact of this religious transformation on Middle Eastern and Mediterranean civilization would come only later, when Jewish ideas were taken up by the proselytizing faiths of Christianity and Islam. But the basic concept formed one of the legacies of he twilight period from the first great civilizations to the new cultures that would soon arise in their place. The Minoans The Jews were not alone among the distinct societies popping up in the eastern Mediterranean. Around 1600 B. C. a civilized society developed on the island of Crete. This Minoan society traded widely with both Mesopotamia and Egypt, and probably acquired many of its civilized characteristics from this exchange. Minoan society, for example, copied Egyptian architectural forms and mathematics, though it developed important new artistic styles in the colossal palace built in the capital city, Knossos. The alphabet, too, was adapted from Egypt. Political structures similar to those of Egypt or the Mesopotamian empires emphasized elaborate bureaucratic con- trols, complete with massive record keeping, under a powerful monarch. Minoan navies at various points conquered parts of the mainland of Greece, eventually leading to the establishment of the first civilization there. Centered particularly in the kingdom of Mycenae, this early Greek civilization developed considerable capacity for monumental building, and also conducted important wars with city-states in the Middle East, including the famous conflict with Troy. Civilizations in Crete and in Greece were overturned by a wave of Indo-European invasions, culminating around 1000 B. C. , that temporarily reduced the capacities of these societies to maintain elaborate art or writing, or extensive political or economic organizations. While the civilization that would arise later, to form classical Greece, had somewhat separate origins, it would build extensively on the memories of this first civilized society and on its roots in Egyptian and Mesopotamian achievements. The Phoenicians Another distinct society grew up in the Middle East itself, in what is ow the nation of Lebanon. Around 2000 B. C. a people called the Phoenicians settled on the Mediterranean coast. Like the Minoans, they quickly turned to seafaring because their agricultural hinterland was not extensive. The Phoenicians used their elaborate trading contacts to gain knowledge from the major civilization centers, and then in several key cases improved upon what they learned. Around 130 0 B. C. they devised a much simplified alphabet based on the Mesopotamian cuneiform. The Phoenician alphabet had only 22 letters, and so was learned relatively easily. It served as ancestor to the Greek and Latin lettering systems. The Phoenicians also upgraded the Egyptian numbering system. The Phoenicians were, however, a merchant people, not vested in extensive cultural achievements. They advanced manufacturing techniques in several areas, particularly the production of dyes for cloth. Above all, for commercial purposes, they dispersed and set up colonies at a number of points along the Mediterranean. They benefited from the growing weakness of Egypt and the earlier collapse of Minoan society and its Greek successor, for there were few competitors for influence in the Mediterranean by 1000 B. C. Phoenician ailors moved steadily westward, setting up a major trading city on the coast of North Africa at Carthage, and lesser centers in Italy, Spain, and southern France. The Phoenicians even traded along the Atlantic coast of Europe, reaching Britain where they sought a supply of tin. Ultimately Phoenicia collapsed in the wake of the Assyrian invasions of the Middle East, though several o f the colonial cities long survived. The End Of The Early Civilization Period The proliferation of spin-off civilizations brought important innovations within the framework set by the achievements of the great progenitors in Mesopotamia and Egypt. The simplified alphabet, the major cultural shift described by the first great monotheistic system, and a number of quite practical improvements the introduction by another Mediterranean coastal peoples, the Lydians, of coined money considerably advanced the level of civilization itself. The spread of civilization into Kush and into some European portions of the Mediterranean, fed by deliberate expansion and growing trade, also set the basis for the development of major civilization cent